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– Polish designers who promote themselves abroad are increasingly becoming the stars of shows during the most popular fashion weeks, notes designer Dorota Goldpoint. It’s also a good time for those who are thinking about overseas expansion, as the fashion market is opening up to new brands, especially those offering classics in a modern twist, which is what Polish designers are famous for. Dorota Goldpoint has set her sights on developing her brand primarily in Dubai, but recently she has been increasingly developing plans to expand into the United States.

– Polish design is noticed and highly appreciated in the world. Polish designs, designers and designers enjoy a good reputation. I personally have experience selling products abroad at the moment, especially in Dubai, because I recently started operations there, and our quality of sewing, quality of materials is very well appreciated there – tells Newseria Lifestyle agency Dorota Goldpoint, who designs outfits for, among others, President Agata Kornhauser-Duda.

As she points out, it is because of quality that the production process for each of her collections, including those sold in Dubai, takes place in Poland. This, however, comes with a number of challenges related to, among other things, the availability of seamstresses in the domestic labor market.

– It is not financially worthwhile to sew in Poland, because it is very expensive. First of all, we have a problem with good seamstresses. Those who have a trade in hand are around 50 years old, and since we don’t have schools for seamstresses, only schools for designers, as a result there are few young people who can sew. On the other hand, all the time the Polish tailor is in demand, because he sews and models very well – explains the designer.

– Instead, in Dubai there is a huge market of incoming tailors and artisans from all over the Arab region, and it is incomparably cheaper to sew there, while we will no longer sell these products at the price we can sell by sewing in Poland.

Dorota Goldpoint is not afraid to take risks. She boldly enters new markets, acquires business partners, gains the trust of more clients and proves that nothing is impossible for her.

– I work individually for Polish clients, for clients in Dubai and Monaco. After my last show, I also received a very interesting proposal from one of the showrooms in Beverly Hills to sell and promote my clothes to Hollywood stars in Los Angeles – says the designer.

Last fall, the designer was invited to Washington, D.C. for the First Fashion Gala because of her collaboration with the wife of Andrzej Duda. During the event, she presented two creations designed just for the president. It was then that the offer of cooperation came. After several weeks of negotiations, sales on the American market began in December.

– The fashion market is opening up to new brands, inspiring collections from new companies and designers who are entering the market. At the moment, one is searching all the time, there is such a rush to seek novelty and surprise. I think Polish designers have a chance to make their mark on this market. Besides, they are already selling successfully in many places – says Dorota Goldpoint. 

– Poland also has big aspirations to be a fashion destination on the map of Europe. Will we be the world’s Fashion Week? I don’t know, I think there is a lot of work to be done here in this regard, but if an organization were created to work on this, then we certainly have a chance, because we have great designers in Poland.

n her opinion, Polish designers should have no reason to be complex. After all, thanks to their creativity, they are able to modify the designs presented at major fashion shows in such a way as to perfectly suit the needs and tastes of their clients.

– In all of the world’s well-known companies, we mainly observe classics. On the other hand, what Polish designers do, and what I also do in my collections, is to introduce elements of modernity, that is, asymmetrical elements, scaling a certain part of the closet in such a way that this classic looks modern, so that a woman also feels fashionable, is in line with current trends, and at the same time is not overdressed either. In Dubai, for example, things that are highly avant-garde, bizarre outfits, which from the point of view of fashion are interesting, inspiring, do not sell, but women there do not choose them – she explains.

Dorota Goldpoint notes the increasing expansion of Polish designers, not only in Europe, but also internationally. Indeed, at the moment, the catwalks at fashion weeks are strongly diversified.

– Young designers who take their first steps, show up, are promoted, start to make a big name for themselves and become the stars of a particular show. There is more and more variety and freedom during fashion weeks. It’s no longer like it was in the 70s, 80s and 90s, that there were only certain very specific models that presented themselves on the catwalks – points out the designer.

Read more lifestyle.newseria.pl

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